Privacy Policy

Last updated: [DATE]

This privacy policy explains how Mark McManus ("I", "me", "my") collects, uses and protects your personal data when you visit markmcmanus.co.uk (the "Site") or interact with my marketing, including LinkedIn advertising and lead generation forms.

I am committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who I am

I, Mark McManus, am the data controller responsible for your personal data.

2. What data I collect

Depending on how you interact with me, I may collect:

  • Contact details — name, email address, phone number, job title, company name

  • Enquiry details — information you provide when booking a call, submitting a lead form, or emailing me

  • LinkedIn profile data — where you submit your details via a LinkedIn Lead Gen Form, LinkedIn shares the fields you consent to share (typically name, email, job title, company)

  • Website usage data — pages visited, time on site, referral source, device and browser type, collected via Google Analytics

  • Communications — records of calls, emails, or messages exchanged with me

3. How I use your data

I use your personal data to:

  • Respond to enquiries and schedule consultation calls

  • Provide, discuss, and deliver digital marketing consulting services

  • Send you information you've requested about my services

  • Improve the Site and understand how visitors use it

  • Comply with legal and accounting obligations

4. Legal basis for processing

I rely on the following legal bases under UK GDPR:

  • Legitimate interests — to respond to business enquiries and market my consulting services to relevant professionals

  • Consent — where you've submitted a form (e.g. LinkedIn Lead Gen Form) agreeing to be contacted, or where cookies require consent

  • Contract — where processing is necessary to deliver services you've engaged me for

You can withdraw consent at any time by contacting me at mark@markmcmanus.co.uk.

5. How long I keep your data

I retain personal data only as long as necessary for the purposes above, typically:

  • Enquiry/lead data: up to 12 months if no engagement follows

  • Client data: for the duration of our working relationship plus a further period as required for accounting and legal purposes (typically 6 years under UK tax record-keeping rules)

6. Who I share your data with

I don't sell your data. I may share it with:

  • Service providers who support my business operations, such as HubSpot (CRM and email marketing), scheduling tools, and hosting providers

  • LinkedIn, where you interact with a LinkedIn Lead Gen Form (subject to LinkedIn's own privacy policy)

  • Professional advisors (e.g. accountant) where necessary

  • Authorities, where required by law

7. Cookies

The Site uses cookies and similar technologies to understand how visitors use it and to support advertising (including LinkedIn's tracking pixel, if used). Cookie preferences are managed through the cookie consent banner on the Site, where you can view and control which cookies are set.

8. International transfers

Some service providers I use (including LinkedIn, Google Analytics and HubSpot) may process data outside the UK, including in the United States. Where this happens, I ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision.

9. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data I hold about you

  • Correct inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Request data portability

  • Withdraw consent at any time

To exercise any of these rights, contact me at mark@markmcmanus.co.uk.

10. Complaints

If you're unhappy with how I handle your data, you can contact me directly, or lodge a complaint with the Information Commissioner's Office (ICO):

11. Changes to this policy

I may update this policy from time to time. The "last updated" date at the top will reflect the most recent version.

12. Contact

If you have any questions about this policy or how your data is handled, email me at mark@markmcmanus.co.uk.